VANITY CUBE



The Project

A startup on a unique mission, VanityCube delivers on-demand beauty and wellness treatments at home, office or on the go through professional therapists.

The Deliverable:

To offer tactical support for numerous, high frequency joint promotion campaigns primarily through traditional BTL and social media channels.

Our Idea:

Realizing that the ideal consumer for VanityCube was primarily the modern, time-starved, convenience & quality seeking woman, our designers chose a rather direct, ‘no-nonsense’ approach to enable this target audience to instantly connect with the new idea of ‘salon at your doorstep’. With this in mind, we built our creative strategy by combining a ‘problem-solution’ and ‘before-after’ approach to highlight differential properties in VanityCube’s offering and establish it as a smart alternative to the traditional way of grooming, wellness and beauty.


Client

Vanity Cube

Date

June 2015

Category

Print / Digital