A startup on a unique mission, VanityCube delivers on-demand beauty and wellness treatments at home, office or on the go through professional therapists.
To offer tactical support for numerous, high frequency joint promotion campaigns primarily through traditional BTL and social media channels.
Realizing that the ideal consumer for VanityCube was primarily the modern, time-starved, convenience & quality seeking woman, our designers chose a rather direct, ‘no-nonsense’ approach to enable this target audience to instantly connect with the new idea of ‘salon at your doorstep’. With this in mind, we built our creative strategy by combining a ‘problem-solution’ and ‘before-after’ approach to highlight differential properties in VanityCube’s offering and establish it as a smart alternative to the traditional way of grooming, wellness and beauty.
Print / Digital