We have worked with the CreativeIQ team for many years in the conception and execution of our annual, marketing program and have always been delighted with the results. The project has always included brand advertising development and design, promotions, PR, sales support materials design (used globally), website design and content development, and more recently social media placement. The program integrated all messaging and ensured design continuity across a variety of platforms including TV, events, print, web and social media. From on-hold–messaging to sales materials to event staging to TV commercials to the creation of mobile websites..this team has enormous depth and capability. Agile, responsive and creative are 3 words that our organization has used describe CIQ. Best of all, they ask great questions then really listen...which is how they have successfully transformed our ideas into marketing deliverables with trackable results. Our long association with CIQ has been extremely rewarding and we truly appreciate the team’s passion, effectiveness, attention to detail and professional way they conduct business.


The Project:

UNIGLOBE Travel is a global Travel Management Company (TMC) with offices in more than 60 countries across six continents.

The Deliverable:

Derive key insights from our market study on perceptions of business travel and conceptualize, design, develop content to build competitive uniqueness and suitability for use in various mediums.

Our Idea:

Our market study revealed that a vast majority of key audience stakeholders viewed ‘travel purchase’ as a highly complex experience. To communicate the brand’s promise in the face of an audience who saw travel buying as super complex, a new tagline – Travel. Simplified. was developed. Our design of the marketing collaterals personified ‘simplicity’ with fewer powerfully written words, mirroring minimalism in the visuals as well. A 40-second, montage-style TV commercial was produced to signal remarkable efficiency using some of the core concepts behind the brand’s promise – collaboration, cost-containment, control, care, communication and consistency.




March 2002


Identity / Film / Website / Print / OOH