“I believe the most important thing is to get into the mind of the audience.”
One of my key responsibilities is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. I’m ultimately responsible for unifying the collective imagination of our designers and clients in one vision, one idea, one experience.
One of the key decisions I make apart from visual elements and artistic style is to make sure our solutions fit the medium and performance expectations in the most effective way. Here at CIQ, I am also looked upon as an ace ‘usability’ architect. Design is all about sending the right signal in the fastest possible way – whether they be through flat designs, e-commerce or app prototyping or icon driven communication.
There’s no doubt that we do things a bit differently as a small agency. In fact, for a small agency you might even say we’re pretty big on the benefits.
Go ahead. Think it over. You might even say #smallisgood