“Creative direction is blend of idea generation for campaigns, planning, development and sometimes even copywriting. Its an increasingly fused world”
I am responsible for developing the overall brand strategy for your project. A good starting point for me is usually identifying key factors that are crucial in targeting your reach and messaging, while defining your organization’s needs and objectives.
As someone who oversees the creative team and work production, I maintain the agency’s standards of creative excellence and timeliness. A day in my life involves creative consultations with account teams to assure appropriate creative strategies, adequacy and accuracy of input, production support and reviews.
There’s no doubt that we do things a bit differently as a small agency. In fact, for a small agency you might even say we’re pretty big on the benefits.
Go ahead. Think it over. You might even say #smallisgood