The Project:

McCoy Fly Screens is a product to keep insects, flies and mosquitoes out.

The Deliverable:

Design a brochure for McCoy Fly Screens that makes the product stand out as the smarter choice over regular fly screens, owing to its revolutionary design and Italian technology.

Our Idea:

This was a pure design project. The main design idea was built around bringing a visual shift, a breakaway from the common notion of fly screens being ugly and utilitarian. The idea was to signal its core function - protection against insects, flies and mosquitoes but at the same time project it as an item of beauty, home d├ęcor and window dressing for modern homes. In doing so, our storyline brought focus on key, otherwise hidden benefits and eliminated technical jargon for ease of understanding by consumers.




March 2015