Floret is a well established, mid segment lingerie and loungewear brand with a versatile collection.
To conceptualize a brand development campaign to help Floret realize its aspiration of being recognized as one of the leading lingerie brands.
In order to realize the brand’s aspirational positioning, our creative team came up with a concept that arises from the fact that when it comes to innerwear women wish that they could find the right fit and the right comfort or quite simply something that ‘hugs’ them all day long – something that makes them feel warm and cozy just like a ‘hug’. Using a word play of ‘Hug Yourself’, we created a series of print advertisements, a social media campaign and packaging materials. Each of these then further connects with the brand using body copy and metaphors for product names such as smug, embrace, comfy … among others.
Packaging / Print / Digital