The Project:

Eurotours International is Central Europe’s largest incoming operator and one of the largest direct tour operators. In 2014, the company entered the growing Indian outbound travel market specializing in sales for Austria, Germany, Switzerland, Hungary and Czech Republic.

The Deliverable:

To create an experiential catalogue for European tours targeted at the Indian market.

Our Idea:

Elevating the readers’ experience to a level where they felt as if they were holding Europe in their hands, was the feel and effect we were targeting through the catalogue. This idea was translated into a catalogue design that was quintessentially European - distinctly straight-line and timeless. Featuring lesser known, unexplored and unheard of destinations and events in Europe, the catalogue was the ultimate getaway guide offering a stunning pictorial experience designed to spark the imagination of the travel enthusiast and holiday seeker.




January 2015