BIRENDRA SINGH

Media Director

It all starts with understanding target market behaviour - their attitudes, preferences and current awareness level followed by research, competitive analysis and spend recommendations that give shape to a truly effective and integrated media plan.

“Media is an increasingly connected playing field. At CIQ, I bring connections nurtured over the past many years to service clients with better availability, preferred placements and competitive rates particularly for mass media channels that include print, TV and Radio.”

I am a one man army when it comes to media planning and media buying. Having worked on campaigns for Panama, Modi tyres, Margo, Crax, Mayur, CII and Modiguard, I like to gauge an in-depth understanding of the triggers for buying decisions made by the target audience. I am a fast learner in the ever changing lifestyle of the consumers and adapt to change like a pro.

Having released media in channels like Doordarshan and the Star TV bouquet, I have contacts in most Media and production houses as well as most of the channels. I like to work on all the possible media channels and increase my network throughout the media industry. I am able to get our clients the best and the most economical rates for all sorts of media.

  • There’s no doubt that we do things a bit differently as a small agency. In fact, for a small agency you might even say we’re pretty big on the benefits.

    Go ahead. Think it over. You might even say #smallisgood

    SAY HELLO