The Project:

Aqualite is one of India’s leading footwear companies, having been recognized as Asia's Most Promising Brand.

The Deliverable:

Establish Aqualite as one of the fastest growing and promising footwear brands in India with a versatile product range, through print and social media campaigns.

Our Idea:

We crafted our campaign around the elements of brand credibility; versatile, qualitative and trendy product range; and e-commerce/retail capabilities with a comprehensive media plan catering to Aqualite’s markets across India. With a smart interplay of these elements on the social & print media platforms and through consumer activation; and an emotionally appealing and palatable narrative connecting the physical attributes and strengths of Aqualite products to the emotional aspirations of the target audience, we achieved the successful culmination of our campaign.




January 2015


Digital / Print / Website

Launch Site